I’m back,!
So before I tell you exactly how I got that first client in 3 weeks... let me tell you WHY I did it.
Because the WHY is important. WHY is the philosophy behind EVERYTHING. I do.
Okay, let’s set the scene...
I was working in Harley Street In London as a Psychologist, counsellor, hypnotherapist and trainer for someone elses company !!
But ..
I’ve always wanted to own my own business.
I knew I wanted to be my own boss.
I knew I wanted to have the freedom to do the work I loved.
I KNEW I didn’t want anyone telling me what to do.
So I did it. I started working for myself on the side. I found a handful of clients. I delivered some pretty good work ..
But guess what... I HATED it.
Most of my clients were NIGHTMARES 👹💩
...they didn’t pay on time
...they didn’t value my work
...they constantly asked for discounts
...they always wanted me to do "just one more little thing" for free
and to top it off, they were hard to find! I was always hunting for the next one. Then, if I DID find one, I’d have to "sell myself" and answer questions like "why should I pick YOU?"
So I quit.
I decided I hated working for myself !!.
And I got a corporate job in marketing .
Luckily, the nightmare of my corporate job and commute back and forth forced me to re-evaluate that decision pretty quick.
I knew I might die of boredom or do something to one of my colleagues made me frustrated and frankly depressed .. so I decided to try again
But I knew I couldn’t make the same mistakes as before...
So I took my own listened to my own advice !! . 👈
I focused on my WHY and I set a few rules about what I did and didn’t want for my business.
🚫 I didn’t want to cold call or send cold emails. ever. It’s gross.
🚫 I didn’t want to have to put on a fake face to impress my clients. I just wanted to be ME.
🚫 I didn’t want to "sell" my services. I wanted my work to speak for itself.
💛 But, I DID want focus on doing what I LOVE to do.
💛 I DID want clients that saw the value in my services and GOT RESULTS.
💛 And I DID want to make enough money to afford the lifestyle I wanted to live. 🌴⛰🍻
So I built my business with those ideas at the core.
And my first client came (and paid me £4,000 , i was living in England at the time) within 3 weeks of implementing it.
Here’s how it went down:
She had never heard of me before; She stumbled across a post in a Facebook group.
She read the post.
She liked it .
She went back to my website to learn more about me.
10 days later, she booked a £550 Intensive (without asking any questions or speaking to me at all. Just booked it online, paid the money, and scheduled her time.)
4 days later, I delivered VALUE in the Intensive (👈 remember, you have to be good at your thing for this to work).
At the end, I said "Here’s the next step. It’s £4,000."
She said, "Great. Where do I sign?"
4 days after that, we completed her package, she loved it, I loved it, and she wrote me a glowing testimonial.
We all lived happily ever after. The end.
Pretty cool, right?!
And guess what, . It can be as simple as that for you, too.
You don’t need big fancy systems or sales funnels.
You don’t need to spend hours and hours posting in groups and hoping for responses.
But you DO have to be willing to put out the effort.
So, are you up for a little homework?
Find YOUR why.
What are you passionate about doing? The kind of thing do you WANT to do every day. Maybe you’d even do it for free if money wasn’t an issue.
What motivates you? Money? Impact? Freedom?
What kind of results do your clients need / want ?
What results do you want your clients to get? How do you help them get there faster?
What do you HATE doing? How can you set up your business so you don’t have to do those things anymore?
What can YOU give to your clients that no one else could possibly give them?
What would you spend extra money on if you could? A housekeeper? A personal trainer?
How much money would you need to make to reach those goals?
The answers to all of those questions should play a part in developing your business
In the next post, we’ll pick up with HOW to build strong, emotional connections with your ideal clients so they’re primed and ready to throw money at you + a few inside tips on how to easily find and engage with them (and they’re not what you think!)
Talk soon!
💛💛💛
Kimberley
P.S. – Are you in my new Facebook group, ?! I have lots of awesome stuff including weekly live training’s with Q&A, and even opportunities to get your biz featured to the whole group!
Want some help with your business go here to see how I can help you :) >>>
Book A Free Consultation with me :)